Music Biz 2017 hits Nashville in May

Hope to see you there!

If you have any connection to the music industry – or if you want to increase your knowledge of how it works – you have a great opportunity coming up in the next couple of weeks.  I already have my ticket to Music Biz 2017 and I’m excited at the prospect of keeping current with whats happening.  Even after 27+ years in various aspects of the Nashville music scene, I know there’s still plenty to learn.  If you feel that way too, please read on.

FOUR DAYS OF MEETINGS, EDUCATION AND NETWORKING

Since moving the annual Music Biz convention to Nashville two years ago, attendance has grown by 50% … to 1,500. It’s the only music business event in North America that brings together the influential decision-makers from the commerce, content and creative communities under one roof for four productive days of meetings, education and networking.

You can find a complete schedule of events for Music Biz 2017 here. Just take a quick glance and you can see that this could be a great investment of your time and money if you have any involvement in music.

Here’s part of a press release about just one of the events that is on the schedule.

CMA emcees ‘Country Music’s Gone Global’

The Music Business Association (Music Biz) will present Country Music’s Gone Global on Wednesday, May 17 from 11 a.m. to 1 p.m. as part of the Music Biz 2017 convention at the Renaissance Nashville Hotel. Emceed by the Country Music Association (CMA), the event will feature invaluable data and research on the global spread of Country music. The session will also highlight three case studies detailing global success in the genre and discussing creative collaborations, social marketing, and touring.

Country Music’s Gone Global will begin with a presentation from the CMA, in which they will reveal international Country statistics and discuss their efforts to spread the genre throughout the world. CMA will then share their strategy for developing the ‘Forever Country’ campaign, with Universal Music Group Nashville sharing how the campaign impacted the participating artists on a global level.

Country Music’s Gone Global will begin with a presentation from the CMA, in which they will reveal international Country statistics and discuss their efforts to spread the genre throughout the world. CMA will then share their strategy for developing the ‘Forever Country’ campaign, with Universal Music Group Nashville sharing how the campaign impacted the participating artists on a global level.

A case study featuring representatives from Tim McGraw’s management company, EM.Co, will then detail the non-traditional release and marketing campaign behind McGraw’s hit single “Humble & Kind” and the multicultural movement that followed.

Finally, Virginia Davis, Founder and Managing Partner of G Major Management and manager of breakout star Thomas Rhett, will be joined by representatives from Big Machine Label Group, Live Nation UK, William Morris Endeavor Entertainment (WME) and moderator Phyllis Stark of Billboard to discuss the challenges and opportunities of going global and breaking Thomas Rhett on an international level. The full agenda for Country Music’s Gone Global can be found below or by visiting musicbiz2017.sched.com. Admission is included in the price of a full Music Biz 2017 badge, which can be purchased at musicbiz2017.com.

Much more about Music Biz 2017 here.