Three ‘Number One’ parties in one day
Celebrating a Number One song is a big moment in any songwriter’s life, particularly if you also happen to be the artist who recorded it. How about THREE Number Ones, celebrated at three different parties on the same day?
That’s what happened to Cole Swindell on Monday, September 12. The three party ‘pub crawl’ started off at South on Nashville’s Demonbreun Street, where ASCAP and BMI got together to honor Cole Swindell, Tyler Hubbard and Brian Kelley (all BMI writers) and Michael Carter (ASCAP) for co-writing “Hope You Get Lonely Tonight.”
At the party, Swindell revealed that the idea for the song title came from a
text he received, maybe from an old flame, that said, “Hope you get lonely tonight.” He was getting ready to go on stage and showed the text to Luke Bryan’s guitarist Michael Carter. They agreed that it sounded like a great song title, and together with Florida Georgia Line’s Hubbard and Kelley, they developed the idea and the song came together quickly. They made a ‘work tape’ and played it for anyone who’d listen… all of whom agreed it sounded like a hit. They were right.
The party then moved next door to Dawg House to recognize Swindell along with Josh Martin (SESAC) and Adam Sanders (ASCAP), the writers of the Number One hit “Ain’t Worth the Whiskey.” Finally, the third party took place just down the street at the Tin Roof, honoring Swindell, Michael Carter and Jody Stevens (BMI) who wrote “Let Me See Ya Girl,” another Number One single from Swindell’s self-titled album (Warner Bros. Nashville). All three Number Ones were produced by Michael Carter.
As icing on the cake, Swindell was presented with an RIAA-certified Platinum disc for his self-titled album, only the second Platinum certification so far in 2016. All in all, a pretty memorable day for Mr. Swindell.
‘Write your way to a record deal’
If anyone is the poster-child for ‘write your way to a record deal,’ it’s Cole Swindell. First and foremost, he sees himself as a songwriter. And he has certainly paid his dues with eyes always on the prize of his own recording contract. After leaving college in 2007, he moved to Nashville and got a job selling merchandise on the road for three years for his friend Luke Bryan, constantly songwriting, honing his craft.
It paid off in 2010 when he signed a publishing deal with Sony/ATV Music Publishing. He started racking up writing (and co-writing) credits with cuts such as Craig Campbell’s “Outta My Head,” Thomas Rhett’s “Get Me Some of That,” FGL’s “This Is How We Roll” and numerous songs recorded by Luke Bryan including “Roller Coaster,” “In Love With The Girl,” “Beer in the Headlights,” as well as Scotty McCreery’s “Water Tower Town” and many others. He became known as a songwriter who could consistently deliver.
In 2013, Swindell recorded a single of “Chillin’ It” and released it independently. He got the single to SiriusXM’s “The Highway” channel and began to get airplay, and that – along with his proven track record as a writer – brought him to the attention of Warner Music Nashville who signed him to a record deal. . With Warner’s boost, “Chillin’ It” made it to Number One on Billboard’s Hot Country chart.
It was no “overnight success” for Swindell. It virtually never is, for anybody. He found a way to start out “in the business,” selling merch for his college frat brother, Luke Bryan, then writing songs at every opportunity, co-writing with others, developing his skills, building his network, learning his way around the music business. It was a steady, progressive journey – almost ten years – that took him from selling tour tee shirts to celebrating three Number One hits and receiving a Platinum album on a single day.
Cole’s inspiring story
If you are an aspiring artist and it seems “like forever” that you’ve been plugging away, writing songs and looking for the big break, take heart from Cole Swindell’s story. If you have friends and family members suggesting “you’ve been in Nashville for a year and you still don’t have a record deal,” tell them about Swindell and how you are following his example, dedicating yourself to developing your writing skills and proving to record labels that you have the potential to be a ‘product’ worthy of their investment, possibly of millions of their dollars.
It takes time to achieve success. The most brilliant and successful brain surgeon started off as an anonymous intern in a hospital. Major League baseball players work their way up to ‘The Big Show’ by developing their abilities playing at A, AA and AAA minor league clubs before getting called up. They know that success takes time because they have to develop their skills and prove their worth. The same applies to you in the music industry.
If you have a ‘Doubting Thomas’ in your family who thinks you should give up the dream, tell them the story of Cole Swindell’s long (but worthwhile) road to success. While you’re at it, tell it to yourself, too. Just as he did, visualize yourself holding your first Number One plaque!
More about Cole Swindell here.
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Writers awarded Kyser Capos
All ASCAP songwriters receive a Kyser KG6K 6-String Guitar Capo on the occasion of their first Number One. Each custom-made Capo is gold-tone and inscribed #1 ASCAP. Pictured left to right at the Dawg House, celebrating the Number One hit, “Aint Worth The Whiskey:
Cole Swindell, Michael Carter, Adam Sanders and ASCAP Nashville’s Mike Sistad.
Photo Credit: Mike Harris.